So to provide that end user a surprise and delight in the way they get it is a lot more personalized than if they were to get just a regular gift from the company. The second reason is the fact that we were able to create this magical and special experience. And obviously, lots of data that they need to be able to handle, and just lots of resources spent. So if they would need to do it alone, they would have to go collect addresses for every employee, then have to place thousands of orders themselves. HANI GOLDSTEIN: So we see companies coming to Snappy for a lot of reasons, the first one being that this is a very hard logistical effort for them. So what kind of net benefit have you seen from the companies that do use Snappy in that endeavor? But when it comes to maybe the overall impact on employees, I imagine the reason why you give the attaboys here is to keep employees happy and stay there at the company. You probably can't do like a happy hour if you really wanted to splurge that way.
Maybe not completely back in the office for some companies out there.
ZACK GUZMAN: Yeah, and I mean, it's tough, obviously, in the pandemic. So we're seeing a lot of repeat usage customers that are thinking of a lot of very creative campaigns from anniversaries, birthdays, holidays, sales incentives, customer gifts, and pretty much anything that they can celebrate. This year we've grown 800% from the previous year. However, we have seen tremendous growth since our very first date. So customers are adopting the platform quickly. And this year I think it has definitely- has a shift for accelerating the adoption of digital platforms. HANI GOLDSTEIN: So it's an interesting question, because we've been seeing consistent growth throughout the last 14 quarters, I would say, since really the foundation of the company. To what extent has this gift giving been accelerated during the pandemic? What have you seen shift from your client side in terms of how frequently and how much more they're willing to spend on employees? So really simple for all sides.ĪKIKO FUJITA: Yeah, you work in some big name companies- Microsoft, Adobe, Uber another one of them. The only thing they need to do is put in their shipping address, and it gets delivered straight to their doorstep. They get to see a fun experience of reveal for the gift, the personal message, and they can then choose the gift they like most from a selection of personalized gift options. And within a click of a button, they can send pretty much from one gift to tens of thousands of gifts that will be received in the recipient's email.Īnd the recipient can go in. They can then put in a personalized message. And the way it works is that the gift giver in, the case of the company, can set up a budget. We work today with over 1,000 customers that use the platform to send gifts across the world. Just a little bit of background about Snappy- it's a gifting platform that takes away all the friction from the process of giving gifts and turns it into a one-click expense for the gift givers and a special and fun experience for the gift recipient. HANI GOLDSTEIN: So thank you so much for having me on the show today. And Hani, I should note what's different about this is that you let workers choose their gift before they get it, which seems like a dream come true. And here for more on that, I want to bring in Snappy's Co-Founder and CEO. In fact, the company has helped its clients give employees more than 1 million gifts in just the last six months alone and just raised another $70 million in funding to keep that growth going. But one startup, Snappy, is helping companies like Microsoft and Comcast do just that with their gift-giving platform.
You might want some sort of recognition from your employer. ZACK GUZMAN: Well, at this point in the pandemic you might be burnt out. Hani Goldstein, Snappy Co-Founder and CEO joins the Yahoo Finance Live panel to discuss the New York-based tech platform that has revolutionized gifting and the announcement that it has completed a $70M Series C funding round.
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